Strive for clarity

The Audi Concept C presents a concrete vision of what’s to come.
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The side view of the new Audi Concept C.

The vehicle referred to is a concept car that is not available in series production.

In the picture, Gernot Döllner, Audi CEO, in front of the Audi Concept C.

The vehicle shown is a concept vehicle that is not available as a production vehicle.

Notes from the future

"Clarity, focus, and commitment to implementation – that's how we are reshaping design and the company", – this is the message of CEO Gernot Döllner in notes from the future.

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Current topics from the world of Audi

Harris Dickinson läuft seitlich am Audi Concept C vorbei. Das Auto ist von vorne zu sehen.

09/07/2025

Clarity is a way of life

„Strive for clarity“ ist ein Leitmotiv für Audi. Dieses Mindset wird im Audi Concept C erlebbar – und von Schauspieler Harris Dickinson gelebt.

The vehicle referred to is a concept car that is not available in series production.

Animation of a glittering ring with the words “The Radical Next” in the centre.

09/02/2025

The Radical Next

At its best, Audi is an unmistakable combination of clarity, technicality, intelligence, and emotion. These principles are the four fundamental pillars of the new Audi design philosophy.

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Rear view of a historic Audi racing car against a dark background.

08/29/2025

A history of clarity

Clarity is a tradition at Audi – it remains both a guiding principle and an aspiration. It has shaped the history of the company. A closer look.

Formel 1 Power

Made in Germany
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Press releases

An Audi Q3 Sportback in Malpelo Blue Metallic drives along a country road in the middle of a mountain landscape.

Compact class meets Celtic charm: the new Audi Q3 in Scotland

Fuel consumption (combined): 9.0–5.3 l/100 km; CO₂ emissions (combined): 205–138 g/km; CO₂ classes: G–E

Audi lettering – Vorsprung durch Technik (Advancement through Technology) on the glass wall of a car dealership

Warning: scam in the used-car trade

An Audi A2 special edition “colour.storm” in papaya orange stands in front of a white wall

Leading light: the Audi A2 launched 25 years ago

Two Audi Q6 e-tron parked in front of a yellow-grey wall against a mountain backdrop.

At Audi you’ll find the right vehicle for every requirement

Sporty, luxurious, or compact – at Audi you will find the right vehicle for every requirement. Discover and configure our series models now.

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© 2025 AUDI AG. All rights reserved

Notice: All consumption and emission values are based on the characteristics of the German market.

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